How to Fight Back Against Racist Attacks on White Americans

Looks like Jim Hoft’s piece from Sunday (Sounds Racist: McDonald’s Will Punish Executives if They Hire Too Many White Men) is not an isolated example of a new form of corporate racism. Gone to hell is Dr. Martin Luther King’s dream of seeing people judged by the content of their heart and their conduct rather than by the color of their skin. That dream is now as dead as Dr. King. Instead, we have a real nightmare of actual racism. People of European and Russian descent are now, by definition, racists. Why? Because of the color of their skin.

The latest corporation being exposed for trafficking in this racist crap is Coca Cola. TGP’s Cristina Laila reported this a few days back:

Coca-Cola, facing mounting backlash from conservatives online, has responded to allegations of anti-white rhetoric after an internal whistleblower leaked screenshots of diversity training materials that encourages staff to “try to be less white.”

A Coca-Cola spokesperson confirmed that the course is “part of a learning plan to help build an inclusive workplace,” but also noted that “the video circulating on social media is from a publicly available LinkedIn Learning series and is not a focus of our company’s curriculum.”

For starters, so-called “White” people ain’t white. My skin is pinkish to light brown. I will no longer check any box that requires me to identify as “White”. I will choose other. I encourage you to do the same. Start fighting back.

Are Asians considered white? Just because their skin color is the same as mine in many cases, Asians get the luxury of being classified as a separate race. Coca Cola is making a damned stupid decision. As of today, me and my family will no longer purchase any products from Coca Cola (and we’ve been steady customers imbibing Coke Zero).

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18 Responses to How to Fight Back Against Racist Attacks on White Americans

  1. Pat Lang says:


    As much as I love the Army I would no longer recommend it to non-wokies as a calling.

  2. JerseyJeffersonian says:

    Mr. Johnson,

    Thank you, I have been following this racist assault for quite a while, and have observed how quickly it has been ramped up after the stolen election by the leftist/globalist goon squad champing at the bit to do down all of us unabashed European-Americans.

    In line with the well-deserved boycott of Coca Cola corporation’s products after they saw fit to degrade not only their customers of that heritage, but also their captive employees of that heritage, here is a link that might prove useful:

    When you land at this link, scroll down, and then swipe right and left to disclose product categories upon which you can click to reveal the lineup within each of these categories. Lots to see, and now lots to boycott. And if you do choose to boycott, take a little time to contact Coca Cola Corporation and let them know of your decision, and why you concluded that you will no longer pay them to denigrate you and your family (and anybody else who you can alert to this assaultive insult),and that above all you are not going to finance their hate speech directed against you through any purchases of their products.

    Reflect on the fact that genocides begin by dehumanizing their targets. European-Americans – whites for short – are now officially being dehumanized. Think on this, and adjust your behaviors to this reality; they hate you, they want you broken, and maybe they want you dead. Like the Talking Heads said in their song, Life During Wartime:

    This ain’t no party,
    This ain’t no disco,
    This ain’t no foolin’ around.

  3. Fred says:


    I can not imagine being in the submarine service with this woke crap. Combat effectiveness will go to hell quickly; heck has already done so, as will normal operations for that matter. We already lost a 7 dead and a year in drydock for the Fitzgerald collission because two officers were having a hissy fit with each other and the rest of the crew were trained to, well, not trained to take action. Then there’s the loss of the carrier USS Bonhomme Richard, apparently sabotage though that investigation is getting less attention than Bubba Wallace’s fake noose story. I won’t even go on to mention the LCS boondoggle. A class of ship that can neither run nor fight, but at least the defense contractors got their money. God help us if we have to fight anyone with a navy or effective anti-ship missles.

  4. elaine says:

    Anyone interested in a deeper exploration of this topic should check out Robin DiAngelo’s book “White Fragility.” I think she might be doing her “Confronting Racism” workshop for Coke a Cola. Also of interest is Critical Race Theory in the public schools.

    Boycotting Coke imo will do little to to slow this corporate wave of indoctrination as I think to date over 1,500 corporations have already signed on to some type of diversity/
    inclusion program & I fully expect the list to grow. I don’t have a problem with diversity/inclusion up to the point of it sounding like overt racism…the present cry
    for equity rather than equality sure rings the Marxist bell for me.

    I recall Eric Holder saying something like, “black ppl can’t be racist.” Now I assume this idea also includes all ppl of color who can’t possibly be racist, which leaves only
    white ppl who are guilty. I find that concept laughable. There are YouTube podcasters like Coleman Hughes, Glen Lowery, Thomas Sowell taking on this topic along with
    others & giving it a good airing. Robin DiAngelo could benefit from tuning in, but
    why should she? The woman is making $$$$$$ hand over fist doing her seminars.

    • AK says:


      A great deal of this corporate capitulation is not ideological but merely practical from a human resources standpoint. My sister-in-law runs HR for a large, publicly traded fashion company with offices in NY, LA, London, and Lisbon. They are constantly fending off minority employees looking to make out big on accusations of racism in the workplace. If the company splashes out for this training, it provides a measure of plausible deniability to the charge that the “problem” is institutional. Then it just falls on HR to fire whomever stands accused of the sin, and move on. The reason they are willing to spend such cash on these trainings is that it serves a measure of proof of how “seriously” they take the “problem”.

      On another note, anyone who wants to really dive into the roots of the SJW plague should look into the work of James Lindsey and Helen Pluckrose. They recently published a great book called Cynical Theories that catalogs and chronicles the development of Critical Race Theory and its subsets from its predecessor, Critical Legal Theory, and how it has moved from an esoteric and annoying sub-culture in the universities to the societal scourge that it now is. These two individuals, along with Peter Boghossian of Portland State University, were the ones who perpetrated the utterly brilliant hoax/exposé a few years back on the woke academic journals, particularly the feminist ones. They submitted approximately 20 fake research papers to these journals and at least 7 were approved for publication before the hoax was discovered and exposed. One of them titled “Rape Culture in Portland’s Dog Parks” was given special recognition at a conference, I believe. For another, they simply took a chapter from Hitler’s Mein Kampf and replaced “Jew” with “white male”. According to them, this paper received high plaudits from a well-known feminist journal and was set to be published but was pulled at the last minute when the hoax was exposed. They really tore the mask off. Needless to say, Boghossian’s life has suffered from this, but he carries on. Lindsey and Pluckrose are not institutional academics so they’ve enjoyed a little more security and insulation from the ravages of the mob.

  5. Keith Harbaugh says:

    PC invades the military, a real and present threat
    (a cautionary report from Newt Gingrich):

  6. Seward says:

    Hope Dr. Pepper doesn’t follow them. Need something to go with my Moon Pie.

  7. Deap says:

    To practice being woke in reverse, just substitute “black” for “white” for every SJW command: as in try to be less black, etc. An exercise in equity.

  8. Cassandra says:

    “Fighting back” by pretending you are not white?

    That’s called surrender.

    Younger people don’t have the luxury of waiting for their elders to fix this cranial-rectal inversion on race.

  9. Barbara Ann says:


    You are not keeping up with the the terminology. “Racist” is not a term than can apply to non-Whites, just as “equality” is a condition only non-Whites can aspire to. “Diversity training” is the process by which we will all be conditioned to think in exactly the same way. And “inclusive” is used in the cult sense; that unless you give yourself without reservation to the cult you will be outcast.

    As Ishmael Zechariah said here recently, a Rectification of Names is well overdue. I would not want to be in Ms DiAngelo’s shoes when it comes. In the meantime I hope we see something analogous to the BDS movement to target Coke & other woke corporations. How many states would try to ban it, I wonder.

  10. Eric Newhill says:

    Apparently, academic achievement is fighting back, because speaking being studious, speaking proper English, learning math (math is racist now, btw) are “white” characteristics – as are planning ahead for the future/delaying gratification and staying out of jail.

    Coke should get what they ask for. A bunch of uneducated, undisciplined, thugs for employees.

    And what’s up with purveyors of health destroying high fructose corn syrup getting all holier than thou?

  11. Artemesia says:

    I lived in Charlottesville for about 10 years & worked for someone who was closely connected to the Episcopal church in the city.
    After the 2017 Charlottesville debacle, I traveled to that church and participated in the after-event “sensitivity training.”
    As a follow-up, I also participated in the same sort of training session at a small but heavy-weight Episcopal church on the edge of DC in Montgomery County, MD.

    An Episcopal bishop made the rounds to confer with leaders of the various congregations in his region, including both Charlottesville and the MoCo, MD parish. At least part of the materials used to advise them in constructing their Sessions had been provided to the Episcopal hierarchy by the Anti- Defamation League (ADL).

    The C’ville sessions (as I attended them) did NOT involve group interaction, they were informal talks by that parish’s clergy to their parishioners. It was obvious that some guidance had been provided as to what themes to emphasize. I wish I could remember more of what was said, but one statement sticks out: a young minister-in-training said he witnessed protesters disembarking from a bus “right across from my front door.” “One after the other, these Neo-Nazis in their khaki pants and polo shirts stepped off the bus.”
    The horror.
    At that point, nothing evil had taken place, no tiki torches lighted, Robert E Lee still standing.
    What made that young minister feel threatened by young men in khaki pants and polo shirts?
    More to the point: how had revulsion of something that could be (is) ubiquitously labeled “Neo Nazi” become so imprinted on that minister’s mind that was ably to comfortably stand in front of his own congregation and declare that people who had done nothing to him were to be considered pariahs?
    Cut to the chase: Why has ADL spent so much time and effort de-humanizing — calling out as “haters” and “hate groups” — any and every individual who expresses an understanding of past events that is not in lock-step with the narrative ADL demands?
    (What made TX Rep Dan Crenshaw perfectly comfortable in saying, in Congress, that “it’s okay, even good, to ‘punch a Nazi.'” The war is over, Dan. If it’s ok to “punch a Nazi,” is it also ok to punch a Confederate? Well, yes it is, or so it is becoming.)

    The sensitivity session at the Maryland Episcopal church was quite different. The men and women who conducted the session were employees of the Episcopal diocese office, assisted by two or three members of other Episcopal churches in the area. All were Black.
    The employee-leaders were highly-educated highly-trained individuals; both had PhDs, both were children of PhDs.
    After a slide-show presentation that involved implication of the Episcopal church in actual slaving, a kind of speed-dating session took place: Black people sat on one side and whites on the other. A question was posed, and the pair was tasked to respond to that situation, and what a more race-conscious response might be. After two minutes, sides rearranged themselves to confront a new partner and the process repeated.

    The most stunning thing I observed in this session of self-humiliation was the eagerness with which blue-haired Episcopalian women competed to debase themselves. It disgusted me, and I did not stay for the meal that was to celebrate our new-found racial awareness.

    Similar exercises took place in a Unitarian church in the Maryland neighborhood. It also relied heavily on materials from ADL.

    My take-away — perhaps my bias — is that this phenomenon of societal dehumanization and fragmentation is not organic, nor is it a product of the organizations that are imposing these trainings. ADL and its affiliates are engineering this cultural subversion, and they are using US institutions to finance and enforce their subversive agenda.

    Boycotting Coca Cola is a good start, but it does not get to the heart of the matter: ADL’s malign influence is the locus of the cancer.

    Evidence: The subcommittee that Nadler used to chair is hearing on “Domestic Terrorism” today. Targets #1 & #2 are Oath Keepers and Proud Boys.
    Wikipedia (which some may be aware is heavily monitored & manipulated by ADL) cites ADL and SPLC numerous time to derogate Oath Keepers.
    Oath Keepers are men (&women) who, in former or current careers as LEO, firemen, etc. took an oath to protect the Constitution and the public!

    Proud Boys has been “infiltrated” by FBI assets.

    FBI itself is heavily strong-armed by ADL: this was stated forthrightly by Amy Spitalnick, one of the lawyers prosecuting the Charlottesville rally organizers.
    Spitalnick’s group got $100,000 seed money from ADL to mount that prosecution of C’ville.
    Who gave ADL the right to make these decisions, judgments & malign characterizations?

    Isn’t it offensive that an agency that is supposed to protect ALL Americans has been subverted to serve the ideology of a frankly anti-American special interest group?


    ADL is the bad actor here.
    We have got to summon the courage to attack that last bunker, charges of anti-semitism be damned: if a thing looks like a duck, quacks like a duck, it’s a duck, even if it’s kosher.

    Read Molly Ball’s Time article — The Secret History of the Shadow Campaign That Saved the 2020 Election

    Dime to donuts a similar form of back-room — “shadow” — arm-twisting took place to persuade Coca Cola to get on board.

    btw: Did Molly Ball reveal elements of a RICO offense?

    end of rant.
    for the moment.

  12. scott s. says:

    I have family and friends in Alabama. I haven’t visited any but have seen several “Anglican” churches there. It seems ironic, but in the Methodist church at least, and I suspect Anglican and also Roman Catholic as well, you have to look to African Bishops for orthodoxy. (Methodist church is supposed to have General Conference this year. There was an extraordinary one in 19 and out of that Annual Conferences (ie, dioceses) were supposed to determine if they were going to go traditional or “new” church. I guess that got cancelled due to Covid and now this year they will determine what happens next.

  13. Personanongrata says:

    We need to punish financially McDonalds and Coca Cola and any other corporation that wants to drag us into this filthy ideology of judging people by their skin color. This is now a metaphorical war that must be waged with dollars and credit cards.

    Hear! Hear!

  14. elaine says:

    AK, After I posted heard a Ben Shapiro monologue touching on your point of corporate “plausible deniability” as a defense against meritless claims of discrimination in the work place. That makes a certain amount of sense; let’s hope that’s all it is. Frankly I’m a bit skeptical.

    scott s., I agree, the hope for any return of orthodoxy in the Episcopal & Anglican
    churches can now only come from the African Bishops. Unfortunately I think many African parishes still rely on the western parishes for funding which could weaken their adherence to orthodoxy. Many churches in Africa are literally under siege. The
    west appears oblivious to that reality.

  15. Deap says:

    Which will be the bigger marketing fail?
    1. New Coke
    2. Coke Woke

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